SYLLABUS
Module-1 Introduction to Digital Marketing 
. What is digital marketing 
. Traditional marketing vs digital marketing 
. Digital marketing channels overview 
 
Module-2 Website Designing 
. Domain & Hosting 
. Website structure & layout 
. Installing wordpress 
. Themes & plugins
. Creating pages & posts
. How to create menu
. How to design & add contact form
. Website security & backup 
. Website speed optimisation 
. Ecommerce website 
 
 Module- 3 Search Engine Optimisation
. Introduction to SEO
. Understanding SEO & it’s algorithms 
. Keyword research 
. On page SEO
. Off page SEO
. SEO tools- Google search console & Google analytics 
 
 Module-4 Google my Business (Local SEO) 
. What is GMB & how to generate leads
. Creating GMB profile & it’s optimisation 
. Adding products & services
. Managing reviews
. Important factors for its ranking 
 
Module-5A Graphic designing (Using canva, chatgpt, Claude AI & Nano banana)
 
 Module- 5B Logo designing Using AI 
 
 Module- 6 Video editing 
 
Module- 7A Social Media Optimisation
. Profile optimisation 
. Social media growth techniques 
. How to check social media analytics 
 
 Module- 7B Youtube Marketing 
. Channel creation 
. How to monetize your channel 
. Thumbnail creation
. Competitor’s youtube channel research 
. How to write title, description & tags 
 
Module -7C Social Media  Marketing 
. How to create ad account 
. How to connect instagram & facebook 
. How to setup meta business suit
. How to setup payment system 
. How to design ad copies
. How to run campaigns (Sales, Awareness, Traffic & Lead generation)
. AI+ advantage campaign 
 
 Module-8A WhatsApp Marketing
. WhatsApp vs WhatsApp business 
. How to create shop on WhatsApp 
. How to setup grievance officer section 
. How to add items in shop 
 
 Module- 8B WhatsApp API 
. What is API & why it is important 
.Key features of API
. How to design message templates & flows
. How to send broadcast messages
 
 Module- 9 E-mail Marketing
. Introduction to email marketing 
. How to design message template 
. How to run email campaign 
 
 Module- 10 AI tools
 
Module- 11 Online Reputation Management 
. What is ORM
. Importance of ORM
. Metrics to check ORM
. Important sites for review submission 
 
 Module – 12 E-Book Creation & Marketing 
. What is an E-book 
. E-book content planning 
. AI tools for content writing 
. How to make your E-book grammar & plagiarism free
. Designing E-book covers
. What is ISBN & how to apply for ISBN
. How to publish E-book on Amazon KDP

. How to make flipbook

DETAILS

Batch Starts From – 6th June 2026 (Sunday)
Course Duration– 5 months
Energy Exchange – 
OFFER
Rs 9,999 + Free E-Book Creation & Marketing course
Platform – Live classes on Zoom
Timings -7:00 PM to 8:30 PM
Class – Every Saturday and Sunday. 
Class recording and Certificate will be given.
Mode of payment :
Gpay number/Phone Pe/Paytm :9560049215, 9971141567
 
Please whatsApp the screenshot of the payment and your name and place once you enroll.
 
Contact no: 9911866155 ,9560049215